“We are delighted to work in conjunction with the Bluenose 100 Committee”. said Andrew Tanner, Founding Partner and Vice President of Marketing for Saltbox. “Our Brewery is known for it’s strong commitment to local lore and community outreach and we can think of nothing more exciting for us than to be part of this celebration of excellence”.
Current plans are to have the commemorative cans available to the public by late March.
Tanner also said that negotiations are well advanced to have the cans in the NSLC this summer and Saltbox would be supplementing this effort with distribution of it’s own. In keeping with its’ long-standing practice of financial support for local endeavours, Tanner said that a portion of the sale proceeds will be donated to the Bluenose Heritage Trust. Previously, Saltbox has used its Lumberjack Ale to support the Junior Hockey team, its Dory Racer to support International Dory Racing, and recently donated to the fund-raising efforts at Health Services Foundation of the South Shore using proceeds from its Essential IPA. This spring it plans a co-brew with a portion of the proceeds going to Bluenose Coastal Action Foundation.
Nicknamed the Queen of the North Atlantic, Bluenose rose to global fame as undefeated champion of the international fishermen’s races. The age of sail was well past when Bluenose was sold to the West Indies Trading Company and then wrecked off the coast of Haiti in 1946. In 1937 artist Emanuel Hahn’s sculptured profile of the ship was stamped on the Canadian dime and the ship still decorates that coin today.
